In a few words: help people and organizations to better connect with their target audience and drive action.

In a few more words: help craft marketing & communications strategies that make sense and fit budget, then support putting that strategy into action.

The vision for Sensemaking Media is to support people and organizations doing good work - work that makes the world a better, more compassionate place.

What that means practically is a focus on clients in the following fields/industries:

• Non-profits

• Artists & creatives

• Local small businesses

• Mission-driven organizations

• Faith organizations

• Build, update, and help maintain websites

• Improve messaging, SEO, copywriting across platforms

• Plan, launch, monitor & optimize digital advertising

• Improve marketing & communications efficiencies with planning and ethical technology (including AI) implementation

• Help organizations and their people understand how the web works (including AI) and how to avoid damaging pitfalls online

• If you need marketing help, whether you know what you’re looking for or need help figuring that out too, head over to the Services page.

• To learn more about Joseph (aka Joe) check out the About page

• Or to learn about the values animating this work, check out the Values page.

• To learn more about navigating the crazy world of online marketing & communications, check out the Make it Make Sense blog.