Make it Make Sense.
Make it Make Sense
You make something awesome, we’ll help you make sense of marketing.
Together, we can make it all make sense.
A quick word about this blog…
This blog is solely the writing of Sensemaking Media founder Joseph Stucker. AI is used lightly for editing and proofreading, but all articles, from brainstorming through ideation, outlining to eventual writing are the work of a real-life human being.
Non-Toxic Positivity
Don’t give in to toxic positivity. Be honest when things don’t go according to plan. Celebrate the boring small stuff when there’s no exciting big stuff. And make room for the beautiful things that break your heart and keep you up at night.
The Most Valuable Resource on Earth is Now… Trust
Trust is the difference between someone hearing you and someone listening to you. It’s the prerequisite for conversion. Its absence is the single greatest roadblock to action from your intended audience. You can intrigue someone, but if they don’t trust you they will likely never take that next step.
The 6 Words That Ruin Everything
“We’ve always done it that way.”
It may be the single sentence most likely to drive me insane. It’s also supremely dangerous to the success of… well, just about anything you’re trying to accomplish.
Putting AI in Its Place
I have a confession: sometimes I’m mean to AI.
And I don’t mean critical of the technology. I mean sometimes I actually “yell” at it.
And that’s OK.
The best AI instruction I’ve found is also the simplest:
“You are not my friend. You are a tool.”
Combatting the Rush of Hurry Up Technology & Work
Avoiding stupid mistakes can be easy. It just requires you to slow down and THINK before jumping into the latest shiny techno-bobble.
Quick Wins for Incorporating AI into Your Marketing & Communications
Let AI do the boring repetitive stuff so you can focus on the things that you love.
Don’t Trust, Definitely Verify
We all have a responsibility for our work, or the work of AI that we put our name to. A thoughtful choice when it comes to what we use AI for may prove that an ounce of prevention is worth more than a metric ton of cure.
Does AI Know Everything?
There are many things that AI is particularly adept at and many perfectly valid instances in which to lean on the technology. But anything that calls for responding to new situations or envisioning a future that does not currently exist is beyond its actual capability.
What does ethical AI mean?
Ethical AI starts with slowing down and being intentional about our own values and usage of the technology available to us.